Going beyond social media-using adwords to increase your readership

grow-blog-readership

 

Whether you are just starting out, or have been blogging for a long time, one of your goals should be growing your readership.  There are several ways to do this.

Facebook, Linkedin, Twitter, Instagram; these are just a few social media outlets that you can utilize to grow your audience.  But just how effective are they?

I have been on Instagram and I found that it didn’t really increase traffic.  The same goes for Facebook.  So, what else is there?

Adwords is a platform where you can run a paid-for add to increase traffic to your site. You can decide the amount you want to spend.  For a nominal monthly cost, you can not only increase readership but also increase the scope of your audience to worldwide.

I started utilizing AdWords in October of last year.  My average monthly views in the six months prior were 461.  As soon as I placed the add in October,  my monthly average views increased to 1731.65.   That’s quite a jump.  But it’s not just about numbers.

You want to get your blog’s message to the masses.  My blog, Gone with the Wheat, deals with the ups and downs of gluten free living.  It’s really important to me to get that message to others.  Of course, it depends on your blog’s message or intent as to whether you want to spend the money to increase your readership.

In conclusion, if you want to increase readership and scope, Adwords is a good platform to accomplish these things.   Only you can determine if this is the right path.  I can honestly say it’s the right one for me.

 

 

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